![]() User-generated videos on YouTube receive up to 10 times as many views as branded content. Its effectiveness in attracting users and keeping them engaged is clear. In fact, user-generated video content ranks among the top video marketing trends in 2023. User-generated content plays a key role in marketing strategies and video content is no exception to this. Top Video Trends: User-Generated Video Content To win at video marketing in 2023, short-form, fast-paced, and energetic videos are certainly among the most popular video marketing trends to focus on when planning your 2023 marketing campaign. If these prove true, we can definitely expect to see greater adoption of Instagram Reels in 2023.Īnd who can forget TikTok? Not only has TikTok taken the social media world by storm, but the fastest-growing social media platform is also now on track to hit 1.2 billion average monthly active users. These include possible monetization opportunities for content creators, enhanced video editing tools, an improved look, and the ability to sell products and services directly on Reels. There are a few rumors about Instagram’s plans to further develop Reels. This video marketing trend has been spurred by the recent launch of Instagram Reels in August 2020 and the continuous growth of TikTok. Live streaming aside, short-form videos will also continue to trend in 2023 (Design Shack, 2020). Analysts predict the sector will continue to grow and be one of the hottest video marketing trends of the year. ![]() In 2020, the market was worth $161.37 billion, a whopping 55% year-over-year increase from its value of $104.11 billion in 2019 (What’s New in Publishing, 2020). The latest statistics show that the global streaming market has been growing rapidly in recent years. If you need further proof of this video marketing trend, let’s take a look at its growth figures. This means that more than 10% of these apps are video streaming apps. The numbers say it all-the average US consumer has an average of 9.5 video streaming apps installed on their mobile phones (PR Newswire, 2020).Ĭonsidering that users have, on average, around 80 apps installed on their phones. The Livestream Boom on Mobilesīut just what type of videos are hot? By the looks of it, live streaming is set to be one of the most popular video marketing trends in 2023. Currently, the top trending videos include explainer videos, which nearly three in four (74%) marketers create, social media videos (68%), presentation videos (50%), and video testimonials (46%). ![]() If you’re planning to jump on the latest video marketing trends, you need to know what marketers are producing videos for. More than nine in 10 (92%) regard it as an “important” part of their overall marketing strategy, which is a testament to the effectiveness of videos. Of the businesses that currently use video marketing, nearly all (99%) say they plan to continue doing so (Wyzowl, 2022). This is a 23 percentage point increase from just five years earlier in 2017, during which just 63% of businesses used video for marketing. → Click Here to Launch Your Online Business with ShopifyĪccording to recent research, as many as 86% of businesses use video marketing in one way or another. I will be pleased if you share this now ! Join BloggersIdeas on Facebook, Google+ & Twitter .One of the most important video marketing trends pertains to its usage. Infographic Source: Dont forget to share this awesome infographic in social media. This infographic aims at helping companies understand the various trends that are shaping up this year and how they can benefit from them to increase their customer connection with these latest social media tools. Around 31% of the marketers believe that their social listening is fully effective in increasing their brand awareness among their target audience. The impact of the trend of social media listening is considered a leap for companies who are looking to connect, understand and respond quickly and strategically to consumer’s queries and thoughts. This number has jumped this year, with 24% of the marketers planning to use social listening strategies to enhance their customer interaction. Last year 22% marketers were using social listening strategies. There are various trends that marketers are increasingly adopting this year to connect more with their customers. Companies are spending more time and money for increasing their brand value by using social media platforms to make a bigger impact on their customers.Įvery year there are new trends that come in the market, which give way to companies to increase their brand value using social media tools. Social media is catching up fast among companies worldwide, with many planning to hike up their marketing budget to connect with their customers on these platforms.
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